Based in Quebec, GPR has pioneered in geophysics for more than 40 years. We reviewed all of their printed communication tools to design a new visual identity without changing their logo, only modifying the typeface. This was done in order to help them stand out from their competition, all while reflecting their expertise and versatility.

The typeface for the logo was changed to Circular Std to improve legibility and presence. This font was also used for headings and subheadings for a modern and dynamic feel to the brand. 

To replace Myriad Pro the font Helvetica Neue was chosen due to its classic simplicity that allows for more clarity in longer texts.

The content, the colour palette, and the graphic grid, as well as the style of the photos, were redesigned. Their new graphic identity features brighter colors, more stylized images, a custom icon bank and a more dynamic editorial grid. In addition, the new layout of the information allows for greater clarity and therefore a better understanding of their products and services.

The copy of the content, of a complex scientific nature, was also modified to make it more accessible to a broader, non-scientific clientèle. Shorter and to the point phrases were incorporated into their communications and trade show material. The amount of information remained the same but the layout allowed for better comprehension and clarity.